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Dynamic e-mail marketing material revealing various items to different subscribersPredictive recommendations suggesting items before clients searchAutomated projects activated by particular behavioral signalsReal-time budget allotment to the best-performing imaginative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quick: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, outshining common campaign standards.
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