Actionable Marketing Insights for Future Sector Success

Broken down by channel, project, and where possible by lead quality tier. For B2B SaaS with a sales team. Just how much certified pipeline did performance marketing produce this month, and at what cost per opportunity? CTR, hook rate (for video), conversion rate by innovative. Which ideas are winning, which are fatiguing.

An agency that surfaces vanity metricsimpressions, fan development, organic reachwithout the business-level metrics above is obscuring more than they're exposing. The tool matters less than the underlying data quality, however these are the most typical reporting platforms you'll encounter.

Versatile for custom-made control panels. Limitations: no real-time information blending, minimal cross-platform attribution. Primarily for e-commerce. Mixes Shopify earnings with advertisement platform information to offer a clearer attribution image. Offers pixel-level tracking and mate analysis. Multi-touch attribution platform with cross-channel mixing. More accurate than platform-native attribution. Requires a setup period. Comparable to Northbeam.

Online Website Marketing

Beneficial when HubSpot is the CRM. Attribution is limited to HubSpot-tracked touchpoints, which can undercount paid influence. Some agencies build proprietary dashboards that appear their favored metrics. These can be outstanding or misleading depending upon what's included. When assessing companies, ask which tool they utilize, who owns the data (you or the agency), and what takes place to your reporting gain access to if you end the engagement.